A performance content partnership with Hybrid Headquarters

The project

Hybrid Headquarters is a performance and functional-fitness brand out of Mumbai, and an official Hyrox partner, the global fitness racing series. Training there is about strength and endurance, so everything we made for them had to feel exactly that.

We worked as their content partner. That ran from the identity, a bold H monogram built to read as one powerful mark, through to the films and social reels that put the brand in front of people.

The Puma collaboration was the flagship of that work: a launch film and a set of vertical reels shot inside the gym, built to stop the scroll and make you want to show up.